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Girl Friend Factor’s Website Redesign
“if you want to change the world, educate a woman”
GirlFriend Factor came to ironetic for a Website Redesign with a clear intention: to create something easy to update, intuitive to navigate, and empowering for their team. No tech gymnastics. Just a clean, confident platform that supports their mission without getting in the way.
When a former colleague approached ironetic with a new project, it felt like a natural reunion. This colleague worked closely with Jai Ferraro in the past, so their connection was already strong. Since their past collaboration had been seamless, ironetic knew this one would be fun.
GirlFriend Factor is a nonprofit that supports women seeking higher education and occupational training, or who need financial help and motivation. Their “goal is to ensure that higher education and occupational training are financially accessible to all adult women who choose to improve their position in life.” By educating women, GirlFriend Factor significantly impacts their lives, empowering them to become more productive members of society. This benefits not only their own lives, but also the well-being of their families.
Good UX
Key Benefits & Features
GirlFriend Factor’s Website Redesign is built for easy updates without reliance on plugins that could slow performance or create security vulnerabilities.
Security & Performance Optimization
- Minimal reliance on third-party plugins—avoiding excessive bloat, security risks, and conflicts.
- Built-in features streamline updates—anyone can efficiently change content without relying on technical expertise or external tools.
- Lightweight, well-coded structure—ensuring speed, reliability, and long-term maintainability.
- Optimized for stability—minimizing the risk of plugin-related downtime and vulnerabilities.
User-Friendly Content Management (using WordPress)
- Intuitive editor tools—allowing easy text, image, and media updates without requiring coding knowledge.
- Automated event management—past events automatically drop off, reducing manual maintenance.
- Streamlined recipient tracking—options to sort recipients by type and date without manual effort.
- Flexible layout—consistent branding that remains professional yet simple to modify.
On-Brand
How ironetic helped GirlFriend Factor with this website redesign. By making it easy!
A key goal of GirlFriend Factor‘s website redesign was user experience for not only the end user, but also for the GirlFriend Factor team. The site needed to be easy to edit and make updates while still staying on brand. ironetic accomplished this with a custom WordPress theme designed specifically for GirlFriend Factor.
This website was designed with a little movement for that extra touch.
During the design phase, ironetic kept the same feel as the original website, but with a modern update. Throughout the new design, ironetic sprinkled call-to-action items for the newsletter along with several ways to make donations. ironetic added an animation via the background circles to introduce a bit of movement without causing dizziness. This aligns with the GirlFriend Factor brand while keeping the user engaged. Since the colors of GirlFriend Factor are bold and bright, the design follows suit with pops of color throughout. This allows for separation between areas of text and creates fun calls to action.
Events & Grant Recipient pages are easy to use in this redesign
On the GoGirl! Grants and Recipient pages, ironetic added a search feature to help the users learn more about a given GoGirl! This allows donors to learn more about the women that can benefit from higher education and occupational training. The search tool is also a great feature for the GirlFriend Factor team to sort and see where the GoGirls are in the program.
One of the key requests was an easy-to-use “Event” page. ironetic accomplished this using Advanced Custom Fields on a custom post type. In the editors’ interface, ironetic improved the UX so that an old event could be easily moved to the “Past Events” section. Additionally, each event is now fully customizable while maintaining ease of use. For the viewer, each event displays all necessary event information, making it easy to spot the key details.
This was a wonderful, fun project to work on and ironetic is proud to add it its portfolio.
