Website Redesign…
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Custom graphics & animations
An illustrative, interactive journey for a healthy mind
Brain Health Mechanics came to ironetic seeking interactive animated web design as a referral. The client initially provided ironetic with a screenshot of an AI-generated image to demonstrate their concept for the logo. The image showed a person’s head in profile, with a wild assortment of things going on inside the mind; an entire fantasy world! It was a colorful and inspiring vision, but the image itself was a low-resolution photo of a computer screen with distorted lines running through it. The original generated image was not available.
Starting with new AI generations
Jai Ferraro started work on a website layout, Ron Ferraro began writing AI prompts to try to re-create the concept image as closely as possible. After reviewing the generated images, ironetic selected a few candidates for further editing. After cleaning up digital artifacts and re-drawing certain sections in Adobe PhotoShop, ironetic showed them to the client, who selected the version you see in the logo now.
Animating it with information pauses
The client’s idea was to be able to talk about brain health with patients as they looked at the website. They would step through various key points using specific animations on the home page of the website. The animations would visually illustrate their points, and they could pause the animations to briefly discuss. ironetic meticulously custom-crafted each animation to the clients’ direct specifications, with Jai & Ron each tackling separate animated components and working together to assemble them into a cohesive sequence.
open your mind
Key Benefits & Features
Designed to inspire a healthy brain and help illustrate the mechanics of the mind
Interactive Animated Web Design
- Designed for conversation—like a great coffee table book, the interactive animated website design invites discussion about the important topic of brain health
- Soothe the mind—calming, smooth animations using the Greensock Animation Platform (GSAP) help to create a relaxing, reassuring feeling on the website.
- Interactivity—ironetic achieved the critical component of being able to pause and control animations during a live session to allow for discussion, reflection and understanding.
- Responsiveness—all animations scale smoothly down to smartphone screen resolutions and are both mobile-friendly and touch-friendly.
User-Friendly Content Management using WordPress
- Intuitive editing—allows for easy updates to text, images, media, and articles without requiring any coding knowledge.
- Flexible layout—consistently branded section designs may be re-arranged via simple drag & drop and immediate visual feedback of changes.
- Custom backend—ironetic leveraged Advanced Custom Fields (ACF) to support timing and content editing of the interactive home page animation.
Professional Marketing
- Lead generation—streamlined, efficient contact forms draw in new potential clients and patient referrals.
- Client Intake Form—supports secure data intake forms for potential new clients or attorney partnerships.
- Reputation management—sharing a professional, interactive animated website design with prospective clients & partners elevates the clients’ reputation.
custom & unique
Extensive Illustration & Animations
The main attraction of the website design is, of course, the home page animation. It ties in key elements from the logo in the header above, then introduces many additional dynamic elements. While many of the components benefit from AI-generated images, all of it required extensive editing, illustration and modification prior to publishing. All of this was performed by ironetic exclusively.
Logo, Branding & Design
ironetic crafted the logo & branding based on the customer’s preferences. This included color palette, font selection, and all layout & design for the website. Portions of the logo were AI-generated, then edited extensively in PhotoShop by ironetic to perfect the overall look.
IT Support
ironetic provided all information technology (IT) support including domain registration, domain name system (DNS) handling, email address set-up, customer service and ongoing website maintenance.
